This project was originally assigned for a class and was based on the essay The Crystal Goblet, or Printing Should Be Invisible by Beatrice Warde. The objective was to design a spread that explored the idea of text being subtle yet still present, visible in structure and feeling rather than immediately noticeable. Using Warde’s writing as the content, the challenge was to create typography that supported the message without overpowering it.

For the visual direction, I drew inspiration from the iconic shower scene in Alfred Hitchcock’s Psycho (1960). I incorporated stills from the film and used varying shades of red to heighten tension and emotional intensity, creating a fast-paced, visceral composition. While the imagery is bold and dramatic, the typography remains integrated into the background, reinforcing Warde’s concept of “invisible” design, where the reader absorbs the message without being distracted by the form. The final spread strikes a balance between emotional impact and typographic restraint, demonstrating my ability to translate design theory into a visually compelling narrative.