Our club got its start in Fall 2023 at UW-Madison, founded by three friends of my classmates who wanted to create a space for social impact and entrepreneurship. I took on the role of building our social media presence from the ground up, which taught me a lot about growing a network from scratch. Seeing the club go from being initially turned down by the Wisconsin Involvement Network to finally being accepted, and even recognized by the UW Business School, has been an exciting and proud moment for all of us.

I designed the club’s first official logo in Adobe Illustrator, creating multiple logo variations to ensure flexibility and consistent brand application.

In addition, I collaborated with my co-chair to develop and execute social media content, growing the club’s online presence from 0 to 300 followers. Created promotional digital flyers and a cohesive brand identity in Canva, produced logo and visual assets in Adobe Illustrator, and captured event photography to highlight the club’s community, engagement, and impact