As the Social Media Manager for the High Crowd Café Madison location, I create engaging digital and physical marketing content to drive foot traffic and strengthen brand presence. I design social media posts, skit-style review content, and promotional flyers using Adobe Illustrator, managing the café’s Instagram to maintain a consistent and playful brand voice. In addition to content creation, I develop upselling and promotional ideas tailored to in-store customers and local audiences. I also host weekly Wednesday night bingo events, blending community engagement with marketing strategy to create memorable, high-energy experiences that encourage repeat visits.